Aura Holohan Group were delighted to host their annual Digital Champion Workshop for their staff on Thursday May 16th in the CityNorth Hotel.
The workshop is built to help all centres and clubs within the Aura Holohan Group family (Aura Leisure, Anytime Fitness, DKIT Sport) to develop their social media skills.
Each of our centres has a Digital Champion, meaning that they have the responsibility of looking after their local centre’s content output, which is why we want to provide them with all the tools possible to succeed in their role.
This year’s theme was “Content Creation Masterclass”, which put a focus on how to create quality content at a local level.
Throughout the day there were talks, including one from our guest speaker, Ciaran O’Brien, a vastly experienced videographer, who discussed the basics needed to produce top notch video content, and how to create this locally.
Coupled with this were presentations surrounding marketing strategy, photography, social media text copy, and much more from Aura Group’s very own marketing team.
Splashed across the day were practical sessions to enable attendees to put the theory they were picking up into practice.
As well as the talks and practicals throughout the day, each attendee received some goodies to go home with as a reward for their brilliant work over the past year.
It was a great day overall, with members of staff attending from all over the country, sharing their ideas with one another, and showing lots of enthusiasm for creating content in the future.
We would like to thank everyone that was involved in the day, and we look forward to not only seeing everyone again, but also the amazing content they produce in the months ahead.